Listado de producción
Listando 124 resultados
| Titulo | Año | Tipo |
|---|---|---|
Una aproximación al consumo del CBD en España. Análisis del mercado, perfil del consumidor y opciones estratégicas de implantación.
FRANCISCO MUÑOZ LEIVA, María Eugenia Rodríguez López
|
2022 | Capítulo de libro |
INFLUENCIA DE LA APELACIÓN DEL MENSAJE EN LA ATENCIÓN. UN ESTUDIO DE EYE-TRACKING
FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA, Diego Gómez-Carmona
|
2022 | Articulo |
Do biometric payment systems work during the COVID-19 pandemic? Insights from the Spanish users’ viewpoint
FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2022 | Articulo |
The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye-Tracking Study
FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA, Diego Gómez-Carmona, Ana Nieto Ruiz
|
2021 | Articulo |
What Do You Want to Eat? Influence of Menu Description and Design on Consumer’s Mind: An fMRI Study
FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA, Diego Gómez-Carmona
|
2021 | Articulo |
Influence of regulatory fit theory on persuasion from google ads: An eye tracking study
FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2021 | Articulo |
Segmentación de clientes potenciales de sistemas de energías renovables
INMACULADA GARCIA MAROTO, FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2021 | Articulo |
Aplicación de la neurociencia al análisis de la efectividad de la comunicación de energías renovables
FRANCISCO J. LIEBANA CABANILLAS (Codirector), FRANCISCO MUÑOZ LEIVA (Codirector)
|
2020 | Tesis Doctoral |
A Review of Comparative Advertising Research 1975-2018: Thematic and Citation Analyses
Salvador Del Barrio García, FRANCISCO MUÑOZ LEIVA
|
2020 | Articulo |
The Tipping Point in the Status of Socially Responsible Consumer Behavior Research? A Bibliometric Analysis
TEODORO LUQUE MARTINEZ, FRANCISCO MUÑOZ LEIVA
|
2020 | Articulo |
Mobile payments adoption in the age of digital transformation. The case of Apple Pay
INMACULADA GARCIA MAROTO, FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2020 | Articulo |
Perceived user satisfaction and intention to use massive open online courses (MOOCS).
FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2020 | Articulo |
The main determinants of adopting domestic biomass heating systems: An integrated model
FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2020 | Articulo |
The main determinants of adopting domestic biomass heating systems An integrating model
INMACULADA GARCIA MAROTO, FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2020 | Articulo |
A review of comparative advertising research 1975¿2018: Thematic and citation analyses
FRANCISCO MUÑOZ LEIVA
|
2020 | Articulo |
Characterisation of potential adopters of domestic biomass heating
INMACULADA GARCIA MAROTO, FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2020 | Articulo |
Sparking interest in restaurant dishes? Cognitive and affective processes underlying dish design and ecological origin. An fMRI study
FRANCISCO MUÑOZ LEIVA, Diego Gómez-Carmona
|
2019 | Articulo |
An examination of attributes and barriers to adopt biomass and solar technology. A cross-cultural approach.
FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2019 | Articulo |
The role of collectivism in modeling the adoption of renewable energies: a cross-cultural approach
FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2019 | Articulo |
The moderating impact of gender on the acceptance of peer-to-peer mobile payment systems
FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2019 | Articulo |
Evaluating consumer attitudes toward electromobility and the moderating effect of perceived consumer effectiveness
INMACULADA GARCIA MAROTO, FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2019 | Articulo |
Análisis y modelización de la adopción de un viaje de turismo médico. Un estudio cross-cultural
FRANCISCO MUÑOZ LEIVA (Director)
|
2018 | Tesis Doctoral |
A global approach to the analysis of user behavior in mobile payment systems in the new electronic environment
JUAN SANCHEZ FERNANDEZ, FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2018 | Articulo |
Etourism advertising effectiveness: Banner type and engagement as moderators
FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2018 | Articulo |
Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology.
FRANCISCO MUÑOZ LEIVA, Diego Gómez-Carmona
|
2018 | Articulo |
The effects of human-game interaction, network externalities, and motivations on players’ use of mobile casual games
FRANCISCO MUÑOZ LEIVA
|
2018 | Articulo |
Past themes and future trends in medical tourism research: A co-word analysis
FRANCISCO MUÑOZ LEIVA
|
2018 | Articulo |
Understanding factors that affect merchants’ generic attitudes to the offering of mobile payment services: An empirical research in Spain
JUAN SANCHEZ FERNANDEZ, FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2018 | Articulo |
The role of information sources and image on the intention to visit a medical tourism destination: A cross-cultural analysis
FRANCISCO MUÑOZ LEIVA
|
2018 | Articulo |
How does pro-environmental behaviour influence the adoption of renewable energies?
FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2018 | Articulo |
Diseñando la comunicación en los medios sobre energías renovables: Estudio basado en resonancias magnéticas cerebrales
FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA, Diego Gómez-Carmona
|
2018 | Articulo |
Mobile payment is not all the same: The adoption of mobile payment systems depending on the technology applied
JUAN SANCHEZ FERNANDEZ, FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2018 | Articulo |
The adoption of mobile payment systems depending on the technology applied
FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2018 | Articulo |
The effects of human-game interaction, network externalities, and motivations on players¿ use of mobile casual games
FRANCISCO MUÑOZ LEIVA
|
2018 | Articulo |
Presencia Virtual Docente durante los periodos de prácticas en la formación de directivos hoteleros
FRANCISCO MUÑOZ LEIVA (Codirector)
|
2017 | Tesis Doctoral |
La adopción de la calefacción de biomasa por el consumidor final. Un modelo integrador
FRANCISCO MUÑOZ LEIVA (Director)
|
2017 | Tesis Doctoral |
Examining Merchants¿ Refusal to Adopt Mobile Payment Systems in Spain
JUAN SANCHEZ FERNANDEZ, FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2017 | Capítulo de libro |
Segmentation and explanation of smartphone use for travel planning based on socio-demographic and behavioral variables
FRANCISCO MUÑOZ LEIVA
|
2017 | Articulo |
Determinants of intention to use the mobile banking apps: An extension of the classic TAM model
FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2017 | Articulo |
Evaluation of the hotels e-services quality under the user’s experience
ENRIQUE HERRERA VIEDMA, JUAN SANCHEZ FERNANDEZ, FRANCISCO MUÑOZ LEIVA
|
2017 | Articulo |
Modelización del comportamiento del consumidor a favor de las energías renovables: Un estudio basado en las opiniones de los consumidores potenciales
FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA, Diego Gómez-Carmona
|
2017 | Articulo |
¿Es importante el comportamiento pro-ambiental en la adopción de las energías renovables?
FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2017 | Articulo |
Segmentation and Explanation of Smartphone Use for Travel Planning based on Socio¿Demographic and Behavioral Variables
FRANCISCO MUÑOZ LEIVA
|
2017 | Articulo |
The moderating effect of user experience on satisfaction with electronic banking: empirical evidence from the Spanish case
JUAN SANCHEZ FERNANDEZ, FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA, MARIA ISABEL VIEDMA DEL JESUS
|
2016 | Articulo |
Analysis of advertising effectiveness and usability in Travel 2.0 tools. An experimental study through eye-tracking technique
FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2016 | Articulo |
Travel 2.0 tools: User behavior analysis and modeling. Special emphasis on advertising effectiveness through the eye-tracking methodology
FRANCISCO MUÑOZ LEIVA (Director)
|
2015 | Tesis Doctoral |
Consumer knowledge, information sources used and predisposition towards the adoption of wood pellets in domestic heating systems
MONTSERRAT ZAMORANO TORO, INMACULADA GARCIA MAROTO, FRANCISCO MUÑOZ LEIVA
|
2015 | Articulo |
Discovering Prominent Themes of Integrated Marketing Communication Research from 1991 to 2012: A Co-word Analytic Approach
Salvador Del Barrio García, FRANCISCO MUÑOZ LEIVA, Lucia Porcu
|
2015 | Articulo |
The influence of e-word-of-mouth on travel decision-making: consumer pro
JUAN SANCHEZ FERNANDEZ, FRANCISCO MUÑOZ LEIVA
|
2015 | Articulo |
Payment Systems in New Electronic Environments: Consumer Behavior in Payment Systems via SMS
JUAN SANCHEZ FERNANDEZ, FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2015 | Articulo |
Mobile Tourism Consumer Profile: An approach to experienced users
FRANCISCO MUÑOZ LEIVA
|
2015 | Articulo |
La influencia de la edad en la adopción de nuevos sitemas de pago móvil
JUAN SANCHEZ FERNANDEZ, FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2015 | Articulo |
Influence of age in the adoption of new mobile payment systems
JUAN SANCHEZ FERNANDEZ, FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2015 | Articulo |
ADOPTION OF BIOMASS HEATING SYSTEMS: CROSS-MARKET SEGMENTATION OF THE EUROPEAN REGION
INMACULADA GARCIA MAROTO, FRANCISCO MUÑOZ LEIVA
|
2015 | Capítulo de libro |
What type of online advertising is most effective for eTourism 2.0? An eye tracking study based on the characteristics of tourists
FRANCISCO MUÑOZ LEIVA
|
2015 | Articulo |
Perfil del consumidor turístico móvil: una aproximación al usuario experimentado
FRANCISCO MUÑOZ LEIVA
|
2015 | Articulo |
Agua envasada: Factores que afectan los hábitos de consumo de los habitantes de Guadalajara
FRANCISCO MUÑOZ LEIVA (Codirector)
|
2014 | Tesis Doctoral |
The moderating effect of experience in the adoption of mobile payment tools in Virtual Social Networks: The m-Payment Acceptance Model in Virtual Social Networks (MPAM-VSN).
JUAN SANCHEZ FERNANDEZ, FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2014 | Articulo |
Qualitative insights into the commercialization of wood pellets: The case of Andalusia, Spain
INMACULADA GARCIA MAROTO, FRANCISCO MUÑOZ LEIVA
|
2014 | Articulo |
Antecedents of the adoption of the new mobile payment systems: The moderating effect of age
FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2014 | Articulo en prensa |
Factors influencing the modernization of military-investment economic appraisal systems
ANDRES NAVARRO GALERA, FRANCISCO MUÑOZ LEIVA
|
2014 | Articulo |
Role of gender on acceptance of mobile payment
JUAN SANCHEZ FERNANDEZ, FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2014 | Articulo |
Antecedents of the adoption of new mobile payment systems. The moderating effect of age
JUAN SANCHEZ FERNANDEZ, FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2014 | Articulo |
Las estructuras basadas en la institución como determinantes de la confianza hacia la banca electrónica
TEODORO LUQUE MARTINEZ, JUAN SANCHEZ FERNANDEZ, FRANCISCO MUÑOZ LEIVA
|
2014 | Articulo |
Comparative study among new payment systems and new future trends in mobile payments. New perspectives of payment systems: NFC mobile payment.
JUAN SANCHEZ FERNANDEZ, FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2014 | Capítulo de libro |
ELECTRONIC PAYMENT SYSTEMS FOR COMPETITIVE ADVANTAGE IN ECOMMERCE
JUAN SANCHEZ FERNANDEZ, FRANCISCO MUÑOZ LEIVA, MYRIAM MARTINEZ FIESTAS
|
2014 | Libro |
Electronic Payment Systems for Competitive Advantage in Ecommerce
JUAN SANCHEZ FERNANDEZ, FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA, MYRIAM MARTINEZ FIESTAS
|
2014 | Libro |
La respuesta del consumidor a la publicidad en redes sociales: análisis del efecto de la presión publicitaria y la experiencia
JUAN SANCHEZ FERNANDEZ (Codirector), FRANCISCO MUÑOZ LEIVA (Codirector), Francisco Rejón Guardia (Doctorando)
|
2013 | Tesis Doctoral |
A MULTIDIMENSIONAL DATA MODEL USING THE FUZZY MODEL BASED ON THE SEMANTIC TRANSLATION
MIGUEL JUAN HORNOS BARRANCO, FRANCISCO MUÑOZ LEIVA
|
2013 | Articulo |
INNOVATION AND DIVERSIFICATION POLICIES IN THE BANKING SECTOR: THE CASE OF URBAN@ PROGRAM
FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2013 | Capítulo de libro |
The acceptance of microblogging in the learning process- the ¿bam model
FRANCISCO MUÑOZ LEIVA
|
2013 | Articulo |
Detecting salient themes in financial marketing researchfrom 1961 to 2010
JUAN SANCHEZ FERNANDEZ, FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA, MYRIAM MARTINEZ FIESTAS
|
2013 | Articulo |
The determinants of satisfaction with e-banking
FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA, Francisco Rejón Guardia
|
2013 | Articulo |
The acceptance of microblogging in the learning process – The µbam Model
JUAN SANCHEZ FERNANDEZ, FRANCISCO MUÑOZ LEIVA, Francisco Rejón Guardia
|
2013 | Articulo |
Determinación de los perfiles de los usuarios de banca electrónica a partir de la satisfacción online: una aplicación empírica.
FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2013 | Articulo |
The determinants of mobile banking acceptance: conceptual development and empirical analysis
FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2013 | Articulo |
La integración de los sistemas de pago en Europa al amparo de la SEPA. El caso del pago móvil
FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2013 | Articulo |
A Multidimensional Data Model Using the Fuzzy Model Based on the Semantic Translation
FRANCISCO MUÑOZ LEIVA
|
2013 | Articulo |
Situación actual y perspectivas de futuro de los sistemas de pago B2C en España: Del pago tradicional al pago móvil
JUAN SANCHEZ FERNANDEZ, FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2013 | Articulo |
La integración de los sistemas de pago en Europa al ampara de la SEPA. El caso del pago móvil
JUAN SANCHEZ FERNANDEZ, FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2013 | Articulo |
The impact of risk on the technological acceptance of mobile payment services
JUAN SANCHEZ FERNANDEZ, FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2013 | Articulo |
Analysis and modelling of the determinants of mobile banking acceptance: conceptual development and empirical analysis
FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2013 | Articulo |
El papel de los sistemas de pago en los nuevos entorno electrónicos
JUAN SANCHEZ FERNANDEZ (Codirector), FRANCISCO J. LIEBANA CABANILLAS (Doctorando), FRANCISCO MUÑOZ LEIVA (Codirector)
|
2012 | Tesis Doctoral |
Improving retention rate and response quality in Web-based surveys
JUAN SANCHEZ FERNANDEZ, FRANCISCO JAVIER MONTORO RIOS, FRANCISCO MUÑOZ LEIVA
|
2012 | Articulo |
An application of co-word analysis and bibliometric maps for detecting the most highlighting themes in the consumer behaviour research from a longitudinal perspective
JUAN SANCHEZ FERNANDEZ, FRANCISCO MUÑOZ LEIVA
|
2012 | Articulo |
Applying Multi-Objective Optimization for Variable Selection to Analyse User Trust in Electronic Banking
FRANCISCO MUÑOZ LEIVA, Alberto Guillén Perales
|
2012 | Capítulo de libro |
Detecting salient themes in financial marketing research from 1961-2010
FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2012 | Articulo |
A model for the integration of e-financial services questionnaires with SERVQUAL scales under fuzzy linguistic modelling
FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2012 | Articulo |
Applying an Automatic Approach for Showing up the Hidden Themes in Financial Marketing Research (1961¿2010)
JUAN SANCHEZ FERNANDEZ, FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2012 | Articulo |
An Application of Co-Word Analysis and Bibliometric Maps for Detecting the Most Highlighting Themes in the Consumer Behaviour Based Research from a Longitudinal Perspective
FRANCISCO MUÑOZ LEIVA, MARIA ISABEL VIEDMA DEL JESUS
|
2012 | Articulo |
APPLYING MULTI-OBJECTIVE OPTIMIZATION FOR VARIABLE SELECTION TO ANALYSE USER TRUST IN ELECTRONIC BANKING
FRANCISCO J. LIEBANA CABANILLAS, Ignacio Rojas Ruiz, FRANCISCO MUÑOZ LEIVA
|
2012 | Capítulo de libro |
Generalising user behavior in online travel sites through the Travel 2.0 website acceptance model
JUAN SANCHEZ FERNANDEZ, FRANCISCO MUÑOZ LEIVA
|
2012 | Articulo |
A model for the integration of e-financial services questionnaires with SERVQUAL scales under fuzzy linguistic modeling
JUAN SANCHEZ FERNANDEZ, FRANCISCO MUÑOZ LEIVA
|
2012 | Articulo |
Gender as a moderating element of customer satisfaction with electronic banking? An empirical study
FRANCISCO MUÑOZ LEIVA, Francisco Rejón Guardia
|
2012 | Articulo |
Generalising user behaviour in online travel sites through the Travel 2.0 website acceptance model
FRANCISCO MUÑOZ LEIVA
|
2012 | Articulo |
Factores explicativos de la intención de uso del pago en Internet a través del teléfono móvil
JUAN SANCHEZ FERNANDEZ, FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
|
2012 | Capítulo de libro |
Gender as a moderating element of customer satisfaction with electronic banking? An empirical study of Spanish electronic
FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA, MYRIAM MARTINEZ FIESTAS, Francisco Rejón Guardia
|
2012 | Articulo |
BUSINESS SOCIAL NETWORKING: ORGANIZATIONAL, MANAGERIAL, AND TECHNOLOGICAL DIMENSIONS
JUAN SANCHEZ FERNANDEZ, FRANCISCO MUÑOZ LEIVA, Francisco Rejón Guardia
|
2011 | Capítulo de libro |
Motivational Factors that influence the Acceptance of Microblogging Social Networks: The µBAM Model
JUAN SANCHEZ FERNANDEZ, FRANCISCO MUÑOZ LEIVA, Francisco Rejón Guardia
|
2011 | Articulo |
MARKETING FINANCIERO
FRANCISCO MUÑOZ LEIVA
|
2011 | Libro |
THE APPLICATION OF LIFE CYCLE COSTING IN EVALUATING MILITARY INVESTMENTS: AN EMPIRICAL STUDY AT AN INTERNATIONAL SCALE
ANDRES NAVARRO GALERA, FRANCISCO MUÑOZ LEIVA
|
2010 | Articulo |
HOW TO IMPROVE TRUST TOWARD ELECTRONIC BANKING”
TEODORO LUQUE MARTINEZ, JUAN SANCHEZ FERNANDEZ, FRANCISCO MUÑOZ LEIVA
|
2010 | Articulo |
AN ANALYSIS OF THE EFFECT OF PRE-INCENTIVES AND POST-INCENTIVES BASED ON DRAWS ON RESPONSE TO WEB SURVEYS
JUAN SANCHEZ FERNANDEZ, JOSE ANGEL IBAÑEZ ZAPATA, FRANCISCO JAVIER MONTORO RIOS, FRANCISCO MUÑOZ LEIVA
|
2010 | Articulo |
IMPROVING THE RESPONSE RATE AND QUALITY IN WEB-BASED SURVEYS THROUGH THE PERSONALIZATION AND FREQUENCY OF REMINDER MAILINGS
JUAN SANCHEZ FERNANDEZ, JOSE ANGEL IBAÑEZ ZAPATA, FRANCISCO JAVIER MONTORO RIOS, FRANCISCO MUÑOZ LEIVA
|
2010 | Articulo |
¿CÓMO MEJORAR LA TASA DE RESPUESTA EN ENCUESTAS ON LINE?
JUAN SANCHEZ FERNANDEZ, FRANCISCO JAVIER MONTORO RIOS, FRANCISCO MUÑOZ LEIVA
|
2009 | Articulo |
PULUEVA OMEGA 3. INNOVACIÓN Y DIFERENCIACIÓN
JUAN SANCHEZ FERNANDEZ, FRANCISCO MUÑOZ LEIVA
|
2009 | Capítulo de libro |
LA ADOPCIÓN DE UNA INNOVACIÓN BASADA EN LA WEB. ANÁLISIS Y MODELIZACIÓN DE LOS MECANISMOS GENERADORES DE CONFIANZA
TEODORO LUQUE MARTINEZ (Director), FRANCISCO MUÑOZ LEIVA (Doctorando)
|
2008 | Tesis Doctoral |
LA CARACTERIZACIÓN DE LOS CONSUMIDORES ECOLÓGICAMENTE CONSCIENTES
FRANCISCO JAVIER MONTORO RIOS, FRANCISCO MUÑOZ LEIVA
|
2008 | Articulo |
ANÁLISIS DE LA EFECTIVIDAD DEL MENSAJE PUBLICITARIO EN LA PROMOCIÓN DE COMPORTAMIENTOS DE CONSUMO SOSTENIBLES
JUAN SANCHEZ FERNANDEZ, JOSE ANGEL IBAÑEZ ZAPATA, FRANCISCO JAVIER MONTORO RIOS, FRANCISCO MUÑOZ LEIVA
|
2007 | Articulo |
AN EXPERIMENTAL STUDY OF THE EFFICACY OF TRUST-BUILDING SEALS AND OTHERS DETERMINANTS OF USEFULNESS IN B-LEARNING MANAGEMENT SYSTEMS
JOSE ANGEL IBAÑEZ ZAPATA, FRANCISCO JAVIER MONTORO RIOS, FRANCISCO MUÑOZ LEIVA
|
2007 | Articulo |
EXTRINSIC AND INTRINSIC MOTIVATION IN THE USE OF THE INTERNET AS A TOURIST INFORMATION SOURCE
DOLORES MARIA FRIAS JAMILENA, MIGUEL ANGEL RODRIGUEZ MOLINA, JOSE ALBERTO CASTAÑEDA GARCIA, FRANCISCO MUÑOZ LEIVA
|
2007 | Articulo |
WEB ACCEPTANCE MODEL (WAM): MODERATING EFFECTS OF USER EXPERIENCE
TEODORO LUQUE MARTINEZ, JOSE ALBERTO CASTAÑEDA GARCIA, FRANCISCO MUÑOZ LEIVA
|
2007 | Articulo |
DETERMINANTS OF THE USE OF THE INTERNET AS A TOURIST INFORMATION SOURCE
TEODORO LUQUE MARTINEZ, DOLORES MARIA FRIAS JAMILENA, MIGUEL ANGEL RODRIGUEZ MOLINA, JOSE ALBERTO CASTAÑEDA GARCIA, FRANCISCO MUÑOZ LEIVA
|
2007 | Articulo |
PRODUCTOS DE AGRICULTURA ECOLÓGICA YS SISTEMAS DE CERTIFICACIÓN: PERFILES DEL CONSUMIDOR
FRANCISCO JAVIER MONTORO RIOS, JOSE ALBERTO CASTAÑEDA GARCIA, FRANCISCO MUÑOZ LEIVA
|
2006 | Articulo |
ASSESSMENT OF INTERJUDGE RELIABILITY IN THE OPEN-ENDED QUESTIONS CODING PROCESS
TEODORO LUQUE MARTINEZ, FRANCISCO JAVIER MONTORO RIOS, FRANCISCO MUÑOZ LEIVA
|
2006 | Articulo |
MARKETING TURÍSTICO Y ESTRATEGIA ESPACIAL
TEODORO LUQUE MARTINEZ, FRANCISCO MUÑOZ LEIVA
|
2005 | Articulo |
EFECTO DE LA CERTIFICACIÓN DE AGRICULTURA ECOLÓGICA SOBRE EL COMPORTAMIENTO DEL COMPRADOR
FRANCISCO JAVIER MONTORO RIOS, JOSE ALBERTO CASTAÑEDA GARCIA, FRANCISCO MUÑOZ LEIVA
|
2005 | Articulo |
CITY BENCHMARKING: A METHODOLOGICAL PROPOSAL REFERRING SPECIFICALLY TO GRANADA
TEODORO LUQUE MARTINEZ, FRANCISCO MUÑOZ LEIVA
|
2005 | Articulo |
Applying an Automatic Approach for Showing up the Hidden Themes in Financial Marketing Research (1961-2010)
FRANCISCO MUÑOZ LEIVA
|
2002 | Articulo |
GRANADA VISTA POR LOS LÍDERES DE OPINIÓN EXTERNOS
TEODORO LUQUE MARTINEZ, Salvador Del Barrio García, JOSE ANGEL IBAÑEZ ZAPATA, MIGUEL ANGEL RODRIGUEZ MOLINA, INMACULADA GARCIA MAROTO, FRANCISCO MUÑOZ LEIVA
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2002 | Libro |
GRANADA VISTA POR LOS GRANADINOS
TEODORO LUQUE MARTINEZ, Salvador Del Barrio García, JOSE ANGEL IBAÑEZ ZAPATA, MIGUEL ANGEL RODRIGUEZ MOLINA, INMACULADA GARCIA MAROTO, FRANCISCO MUÑOZ LEIVA
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2002 | Libro |
The moderating effect of experience in the adoption of mobile payment tools in Virtual Social Networks: The m-Payment AcceptanceModel in Virtual Social Networks (MPAM-VSN)
JUAN SANCHEZ FERNANDEZ, FRANCISCO J. LIEBANA CABANILLAS, FRANCISCO MUÑOZ LEIVA
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- | Articulo |
Situación actual y perspectivas de futuro de los sistemas de pago B2C en España: del pago tradicional al pago móvil
JUAN SANCHEZ FERNANDEZ, FRANCISCO MUÑOZ LEIVA
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- | Articulo |
The impact of risk on the technological acceptance of mobile payment services
JUAN SANCHEZ FERNANDEZ, FRANCISCO MUÑOZ LEIVA
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- | Articulo |