Listado de producción
Listando 38 resultados
| Titulo | Año | Tipo |
|---|---|---|
Customer perceived integrated marketing communications: A segmentation of the soda market
Lucia Porcu
|
2022 | Articulo |
Sharing but caring: Location based mobile applications (LBMA) and privacy protection motivation
Lucia Porcu
|
2022 | Articulo |
Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex
JUAN MIGUEL ALCANTARA PILAR, Lucia Porcu, M Belén Prados-Peña
|
2022 | Articulo |
Branding for Social Marketing
Lucia Porcu, Luis Doña Toledo
|
2021 | Capítulo de libro |
Challenges in times of a pandemic: what drives and hinders the adoption of location-based applications?
Lucia Porcu
|
2021 | Articulo en prensa |
Omni-Channel communication: Delivering unified communications across all branded touch-points
Salvador Del Barrio García, Lucia Porcu
|
2021 | Libro |
The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Salvador Del Barrio García, Lucia Porcu
|
2020 | Articulo |
The impact of customer personality and online brand community engagement on intention to forward company and users generated content: palestinian banking industry a case
FRANCISCO J. LIEBANA CABANILLAS, Lucia Porcu
|
2020 | Articulo |
The role of customer online brand experience in customers’ intention to forward online company-generated content: The case of the Islamic online banking sector in Palestine
FRANCISCO J. LIEBANA CABANILLAS, Lucia Porcu
|
2020 | Articulo |
Analyzing the Influence of Firm-Wide Integrated Marketing Communications on Market Performance in the Hospitality Industry
Salvador Del Barrio García, JUAN MIGUEL ALCANTARA PILAR, Lucia Porcu
|
2019 | Articulo |
Determinants of intention to forward online company-generated content via Facebook
FRANCISCO J. LIEBANA CABANILLAS, Lucia Porcu
|
2019 | Articulo |
The Effect of Brand Experience on Customers Engagement Behavior within the Context of Online Brand Communities: The Impact on Intention to Forward Online Company-Generated Content
FRANCISCO J. LIEBANA CABANILLAS, Lucia Porcu
|
2019 | Articulo |
Desarrollo y aplicación del marketing personal
FRANCISCO J. LIEBANA CABANILLAS, Lucia Porcu, Luis Doña Toledo, Diego Gómez-Carmona
|
2018 | Capítulo de libro |
CSR activities and consumer loyalty: The effect of the type of publicizing medium
Lucia Porcu
|
2018 | Articulo |
Examining the Mediating Role of Integrated Marketing Communication on the Relationship between Adhocracy Culture and Brand Advantage
Salvador Del Barrio García, JUAN MIGUEL ALCANTARA PILAR, Lucia Porcu
|
2017 | Capítulo de libro |
Modeling the Antecedents and Effects of Integrated Marketing Communication (IMC) in the Hospitality Industry: An Extended Abstract
Salvador Del Barrio García, JUAN MIGUEL ALCANTARA PILAR, Lucia Porcu
|
2017 | Capítulo de libro |
Do Adhocracy and Market Cultures Facilitate Firm-wide Integrated Marketing Communication (IMC)?
Salvador Del Barrio García, JUAN MIGUEL ALCANTARA PILAR, Lucia Porcu
|
2017 | Articulo |
Measuring Integrated Marketing Communication by Taking a Broad Organisational Approach: The Firm-wide IMC scale
Salvador Del Barrio García, Lucia Porcu
|
2017 | Articulo |
Towards understanding online information processing in e-tourism: Does national culture matter?
Salvador Del Barrio García, JUAN MIGUEL ALCANTARA PILAR, Lucia Porcu
|
2017 | Articulo |
Language as a cultural vessel in online servicescapes: its impact on consumers’ perceived risk, attitudes and behavioural intentions
Salvador Del Barrio García, JUAN MIGUEL ALCANTARA PILAR, Lucia Porcu
|
2017 | Articulo |
The Moderating Role of Language in the Relationship Between Perceived Risk, Perceived Usability, and Satisfaction Online
Salvador Del Barrio García, JUAN MIGUEL ALCANTARA PILAR, Lucia Porcu
|
2016 | Capítulo de libro |
The Mediating Role of Integrated Corporate Communication on the Relationship Between Organizational Culture and Market Performance
Salvador Del Barrio García, JUAN MIGUEL ALCANTARA PILAR, Lucia Porcu
|
2016 | Capítulo de libro |
Modelización de la relación entre cultura adhocrática y resultados de marca: el papel mediador de la Comunicación Integrada de Marketing (CIM)
Salvador Del Barrio García, Lucia Porcu
|
2016 | Capítulo de libro |
A Review of Psycho- vs. Socio-Linguistics Theories: An Application to Marketing Research
Salvador Del Barrio García, JUAN MIGUEL ALCANTARA PILAR, Lucia Porcu
|
2015 | Capítulo de libro |
The Moderating Role of Language on Perceived Risk and Information-Processing Online
Salvador Del Barrio García, JUAN MIGUEL ALCANTARA PILAR, Lucia Porcu
|
2015 | Capítulo de libro |
Discovering Prominent Themes of Integrated Marketing Communication Research from 1991 to 2012: A Co-word Analytic Approach
Salvador Del Barrio García, FRANCISCO MUÑOZ LEIVA, Lucia Porcu
|
2015 | Articulo |
Motivational Duality in Online Consumer Behavior: Website Usability and Flow State as Moderating Factors
Salvador Del Barrio García, JUAN MIGUEL ALCANTARA PILAR, Lucia Porcu
|
2015 | Articulo |
Analyzing the Culturally Diverse Consumer in the Global Marketplace
Salvador Del Barrio García, JUAN MIGUEL ALCANTARA PILAR, Lucia Porcu
|
2015 | Libro |
Desarrollo y validación de una escala de medida de la Comunicación Integrada Corporativa. Modelización de sus antecedentes y consecuentes en el sector turístico
Lucia Porcu (Doctorando)
|
2014 | Tesis Doctoral |
Desarrollo y validación de una escala de medida de la comunicación integrada corporativa. Modelización de sus antecedentes y consecuentes en el sector turístico
Salvador Del Barrio García (Director), Lucia Porcu (Doctorando)
|
2014 | Tesis Doctoral |
La Comunicación Integrada Corporativa como factor clave para la Mejora de los Resultados Empresariales en el Sector Turístico Español
Salvador Del Barrio García, Lucia Porcu
|
2014 | Capítulo de libro |
La comunicación integrada corporativa (CIC): definición y análisis conceptual desde una perspectiva multidimensional
Lucia Porcu
|
2014 | Capítulo de libro |
A Cross-Cultural Analysis of the Effect of Language on Perceived Risk Online
Salvador Del Barrio García, JUAN MIGUEL ALCANTARA PILAR, Lucia Porcu
|
2013 | Articulo |
How Integrated Marketing Communications (IMC) works? A theoretical Review and an Analysis of its Main Drivers and Effects
Salvador Del Barrio García, Lucia Porcu
|
2012 | Articulo |
El papel actual de la venta personal en la comunicación de marketing: una perspectiva relacional e integral
Salvador Del Barrio García, Lucia Porcu
|
2012 | Capítulo de libro |
Psychological drivers of consumers preferences for green transportation: an empirical analysis of bikes’ rental system at the University of Granada
Lucia Porcu
|
2012 | Articulo |
Modelización de antecedentes y consecuentes de la Comunicación Integrada de Marketing (CIM) Una propuesta multidimensional para la medición de la comunicación integrada de marketing (CIM)
Salvador Del Barrio García (Director), Lucia Porcu (Lectura)
|
2008 | Tesina |
Conceptualización y Medida de la CIM. Una perspectiva multidimensional
Salvador Del Barrio García (Director), Lucia Porcu (Lectura)
|
2008 | Trabajo conducente a obtención de DEA |