Manuel Alonso Dos Santos

Manuel Alonso Dos Santos

Comercialización e Investigación de Mercados
Universidad de Granada
Datos abiertos UGR

Evolución de la producción científica

Producción periodo seleccionado
69
  • Libro 3
  • Capítulo de libro 5
  • Publicación en revista 61

Listado de producción

Listando 73 resultados
Titulo Año Tipo

Should a family firm communicate their family identity and country of origin? A cross-cultural study from Chile and Spain

Manuel Alonso Dos Santos
2022 Articulo en prensa

Strategies of German Bundesliga and English Premier League clubs for the COVID-19 crisis: the case of international broadcasting fans

Manuel Alonso Dos Santos
2022 Articulo

Fuzzy metatopics predicting prices of Airbnb accommodations

Manuel Alonso Dos Santos
2021 Articulo

Exploring gender-based influences on key features of Airbnb accommodations

Manuel Alonso Dos Santos
2021 Articulo

The effect of articulated sports sponsorship on recall and visual attention to the brand

Manuel Alonso Dos Santos
2021 Articulo

Alcohol versus sponsorship: effectiveness in sports posters

Manuel Alonso Dos Santos
2021 Articulo

Reputation and identity in family firms: Current state and gaps for future research.

Manuel Alonso Dos Santos
2021 Articulo

Towards a Cooperative Learning Environment in Universities through In-Service Training

Manuel Alonso Dos Santos
2021 Articulo

Personalized service and brand equity in family business: A dyadic investigation

Manuel Alonso Dos Santos
2021 Articulo

How much network support and managerial skills impact women¿s entrepreneurial success? The overlooked role of country economic development

Manuel Alonso Dos Santos
2021 Articulo

Green hotel patronage intention through biospheric values

Manuel Alonso Dos Santos
2021 Articulo

Barriers to innovation and willingness to innovate in the food sector: the case of Chile

Manuel Alonso Dos Santos
2021 Articulo en prensa

Social impact of a participative small-scale sporting event

Manuel Alonso Dos Santos
2021 Articulo

Marketing strategies in family firms

Manuel Alonso Dos Santos
2021 Articulo

Using Structural Topic Modelling to predict users’ sentiment towards Intelligent Personal Agents. An application for Amazon’s Echo and Google Home

Manuel Alonso Dos Santos
2021 Articulo

Transmission of Family Identity and Consumer Response: Do Consumers Recognize Family Firms?

Manuel Alonso Dos Santos
2021 Articulo

The role of experience and trustworthiness on perception sustainable touristic destinations

Manuel Alonso Dos Santos
2021 Articulo

Amateur Runners¿ Commitment: An Analysis of Sociodemographic and Sports Habits Profiles

Manuel Alonso Dos Santos
2020 Articulo

Entrepreneurship and risk-taking in a post-disaster scenario

Manuel Alonso Dos Santos
2020 Articulo

Entrepreneurial ecosystems, knowledge spillovers, and their embeddedness in the sport field: a bibliometric and content analysis

Manuel Alonso Dos Santos
2020 Articulo

Impact of lifestyle oriented-motivation and corporate social responsibility on multiadventure sports firms¿ performance

Manuel Alonso Dos Santos
2020 Articulo

Emotions and Sport Management: A Bibliometric Overview

Manuel Alonso Dos Santos
2020 Articulo

Determinants of mobile banking users¿ loyalty

Manuel Alonso Dos Santos
2020 Articulo

The effectiveness of advertising alcohol products in sports sponsorship

Manuel Alonso Dos Santos
2020 Articulo

The influence of patriotism and fans¿ fulfilment of sponsorship activation in the sponsor¿s image transfer process

Manuel Alonso Dos Santos
2020 Articulo

Editorial: The Management of Emotions in Sports Organizations

Manuel Alonso Dos Santos
2020 Articulo

The effect of quality and leverage on the image transfer model: The moderating role of involvement

Manuel Alonso Dos Santos
2020 Articulo

Congruence and placement in sponsorship: An eye-tracking application

Manuel Alonso Dos Santos
2019 Articulo

Facebook commerce usage intention: a symmetric and asymmetric approach

Manuel Alonso Dos Santos
2019 Articulo en prensa

Nutrition labeling schemes and the time and effort of consumer processing

Manuel Alonso Dos Santos
2019 Articulo

Key determinants on non-governmental organization¿s financial sustainability: A case study that examines 2018 FIFA Foundation Social Festival selected participants

Manuel Alonso Dos Santos
2019 Articulo

The relationship between factors that contribute to support and future intentions in relation to a major sporting event

Manuel Alonso Dos Santos
2019 Articulo

Asymmetrical influence of personality on entrepreneurship

Manuel Alonso Dos Santos
2019 Articulo en prensa

Family business performance in a post-disaster scenario: The influence of socioemotional wealth importance and entrepreneurial orientation

Manuel Alonso Dos Santos
2019 Articulo

Assessing the effectiveness of sponsorship messaging: Measuring the impact of congruence through electroencephalogram.

Manuel Alonso Dos Santos
2018 Articulo

The influence of image valence on the attention paid to charity advertising

Manuel Alonso Dos Santos
2018 Articulo

Engagement in sports virtual brand communities

Francisco Rejón Guardia, Manuel Alonso Dos Santos
2018 Articulo

Mall connection: entrepreneurship, consolidation and challenges of a regional family business

Manuel Alonso Dos Santos
2018 Articulo

Exploring the asymmetric influence of socioemotional wealth priorities on entrepreneurial behaviour in family businesses

Manuel Alonso Dos Santos
2018 Articulo en prensa

Blindness to sponsor: application to sports event posters

Manuel Alonso Dos Santos
2018 Articulo en prensa

Sponsorship image transfer theory in virtual brand communities

Francisco Rejón Guardia, Manuel Alonso Dos Santos
2018 Articulo en prensa

Factors that determine the adoption of Facebook commerce. The moderating effect of age

FRANCISCO J. LIEBANA CABANILLAS, Manuel Alonso Dos Santos
2017 Articulo

Unobserved heterogeneity and the importance of customer loyalty in mobile banking

FRANCISCO J. LIEBANA CABANILLAS, Manuel Alonso Dos Santos
2017 Articulo

Posicionamiento de la carrera Ingeniería Comercial en la región del Biobío.

Manuel Alonso Dos Santos
2017 Articulo

Influencia de la RSC en la transmisión de imagen en el patrocinio turístico deportivo

FRANCISCO JAVIER MONTORO RIOS, Manuel Alonso Dos Santos
2017 Articulo

Diseño y validación de la escala evaluación de los aprendizajes (EEA)

Manuel Alonso Dos Santos
2017 Articulo

Online sport event consumers: Attitude, e-quality and e-satisfaction

FRANCISCO JAVIER MONTORO RIOS, Manuel Alonso Dos Santos
2017 Articulo

Investigación de Mercados: Manual Universitario

Manuel Alonso Dos Santos
2017 Libro

Antecedentes de la confianza en la marca en un servicio fitness premium

Manuel Alonso Dos Santos
2016 Capítulo de libro

Segmentación no observada en el proceso de transmisión de imagen: Influencia de la página web

Manuel Alonso Dos Santos
2016 Capítulo de libro

Lealtad en servicios deportivos públicos: Un contraste asimétrico

Manuel Alonso Dos Santos
2016 Capítulo de libro

Scale of spectators¿ motivations at soccer events

FRANCISCO JAVIER MONTORO RIOS, Manuel Alonso Dos Santos
2016 Articulo

Involvement and image transfer in sports sponsorship

Manuel Alonso Dos Santos
2016 Articulo

Análisis cualitativo comparado de la lealtad en servicios públicos deportivos

Manuel Alonso Dos Santos
2016 Articulo

Rendimiento Académico en Estudiantes de Ingeniería Comercial: Modelo por Competencias y Factores de Influencia

Manuel Alonso Dos Santos
2016 Articulo

Influencia de la calidad, satisfacción, valor percibido e imagen coporativa en la confianza en la marca en el servicio fitness

Manuel Alonso Dos Santos
2016 Articulo

Influencia de la Website sobre el Patrocinio: Segmentación PLS-POS

Manuel Alonso Dos Santos
2016 Articulo

Calidad y satisfacción hacia la universidad: El caso de la Universidad de Jaén.

Manuel Alonso Dos Santos
2016 Articulo

Influence of the virtual brand community in sports sponsorship.

Manuel Alonso Dos Santos
2016 Articulo

Effectiveness of the Sponsors and Sporting Events Website

FRANCISCO JAVIER MONTORO RIOS, Manuel Alonso Dos Santos
2016 Articulo

Applying neuroscience to business practice

Manuel Alonso Dos Santos
2016 Libro

Factores que explican la intencion de compra en el sector de la telefonia móvil en Concepción, Chile

Manuel Alonso Dos Santos
2015 Articulo

¿Influyen las emociones en la intención de asistir a un evento deportivo? Diferencias de género

Manuel Alonso Dos Santos
2015 Articulo

Sport Marketing: Cyber Strategies for Clubs and Events

Manuel Alonso Dos Santos
2014 Capítulo de libro

The mediator of disconfirmation on satisfaction and consumer intentions: Practical application effect in a sporting event

FRANCISCO JAVIER MONTORO RIOS, Manuel Alonso Dos Santos
2014 Capítulo de libro

Destination image of a city hosting sport event: Effect on sponsorship

FRANCISCO JAVIER MONTORO RIOS, Manuel Alonso Dos Santos
2014 Articulo

Strategies in Sports Marketing: Technologies and Emerging Trends

Manuel Alonso Dos Santos
2014 Libro

La importancia de los atributos del servicio y el valor percibido en la predicción de la satisfacción de los espectadores de balonmano

Manuel Alonso Dos Santos
2013 Articulo

An attendance behavior model at sports events: Comparison and constrast of two models

Manuel Alonso Dos Santos
2012 Articulo

Impact of lifestyle oriented-motivation and corporate social responsibility on multiadventure sports firms¿ performance

Manuel Alonso Dos Santos
- Articulo

Barriers to innovation and willingness to innovate in the food sector: the case of Chile

Manuel Alonso Dos Santos
- Articulo

Exploring the asymmetric influence of socioemotional wealth priorities on entrepreneurial behaviour in family businesses

Manuel Alonso Dos Santos
- Articulo en prensa

Exploring the asymmetric influence of socioemotional wealth priorities on entrepreneurial behaviour in family businesses

Manuel Alonso Dos Santos
- Articulo